THE 22ROUTES JOURNAL
Louis Choquet
22routes editorial program lead, Pharelia founder, and SEO/GEO consultant
Background and role at 22routes
Louis Choquet is the founder of Pharelia and an SEO and GEO consultant. GEO concerns visibility in answers provided by AI assistants. His professional author pages describe work in content strategy, technical SEO, and editorial production. He sets priorities, coordinates the work, and follows its progress with the teams involved.
For 22routes, Louis is responsible for the editorial program’s structure and publication follow-up. This includes assigning distinct topics to guides, connecting related articles, and keeping the French and English versions consistent. An article about choosing a gift, a guide to gathering family memories, and an explanation of printing address different needs. The content should help readers move from their initial question to a useful guide, then to the relevant product page.
His professional background connects digital tools with editorial work. His Campus Consulting author page describes responsibilities in information systems, followed by marketing and digital work at IÉSEG Conseil Lille. It covers internal tools, commercial processes, and the website. The page also describes acquisition automation and CRM data organization at euraNov.
His publicly described contributions for Campus Consulting include briefs, editorial rules, WordPress content, links, and checks on factual statements. His Malt profile also describes English technical content assignments for AODocs. In the 22routes guides, that approach supports clear explanations, identifiable sources, and product information that agrees with the catalog. Readers should be able to tell which advice concerns preparing their newspaper and which details depend on the template they choose.
Areas of contribution
- Content strategy
- Technical SEO and GEO
- Editorial structure and internal links
- French and English content publication
How the guides are prepared
The guides start with readers’ questions and template features. Product information refers to the catalog pages; technical explanations cite resources from Canva or the relevant printer. The templates are digital: printing and delivery of a paper copy are arranged separately.
AI tools assist with preparing text and illustrations, with documented editorial and technical checks. Fictional examples and generated visuals are identified in the relevant articles. To request a correction, tell us which article and passage need attention.
Find their work
Articles coauthored with Clervie Fournier
Published articles in the 22routes journal, coauthored by Clervie Fournier and Louis Choquet.
- What should you put in an 80th birthday newspaper?
- What can you write in a Father’s Day newspaper gift?
- Plan a 12-page family newspaper without repeating stories
- Open a Canva template: from access document to finished newspaper
- Canva Free or Pro: check template elements before editing
- Replace and crop a newspaper photo in Canva
- Tell a career story in a retirement newspaper
- Write a childhood-home story for a family newspaper
- Dad’s birthday newspaper: choose stories he will recognize
- Test duplex orientation before printing every copy
- Write an editor’s letter for a family newspaper
- Write playful family classified ads
- Write family photo captions that explain the picture
- Turn a family recipe into a newspaper story
- Document a family tradition without inventing its origins
- Free or paid newspaper template: what to compare
- Birthday newspaper headlines: examples you can adapt
- Choose a front-page photo for a family newspaper
- Family gazette, newspaper or magazine: choose the format
- A birthday memory page for Mom: choose the details
- Write the opening of a family newspaper story
- One-off newspaper gift or regular family newsletter?
- Check booklet page order with a folded paper dummy
- Canva PDF export: follow your printer’s requirements
- Check photo resolution before newspaper printing
- Ask permission for family photos and stories
- Request a newspaper printing quote: a reusable specification sheet
- Share a family newspaper privately
- Make a family newspaper easier to read
- Plan a retirement newspaper gift with colleagues and family
- Scan old family photos for a newspaper gift
- Fix overflowing newspaper text in Canva
- Wedding anniversary newspaper: tell a shared life story
- How to make a family newspaper together
- 25 questions to ask grandparents about their lives
- How do you prepare photos and stories for a Canva newspaper?
- How do you print a personalized newspaper in the US?
- 7 fall activities with grandparents that leave a family keepsake
- Personalized Christmas gifts for grandparents: 6 ideas and their trade-offs
- 7 Christmas gifts for parents who have everything, chosen by use
- Before giving a digital gift: 8 recipient compatibility checks
- Plan a family gift exchange: agree before drawing names
- 9 Halloween activities at home, with a materials and age check
- Make a Halloween newspaper front page: 12 headlines and a worked example
- 8 homemade family Christmas gifts, with a supply list and handoff plan
Request a correction
Send us the article URL, the relevant passage and, if possible, a source or screenshot explaining the issue. Do not include payment details or private template links.
Email 22routes